OUR STORY
About us
With years of experience as a paragliding enthusiast, legal counselor, and internet entrepreneur, Sander noticed a surprising gap: there was no marketplace or SaaS platform dedicated to hobby events and hobby-based businesses—like dojos, collector clubs, ballet studios, craft workshops, and more.
As consumers, we spend a large part of our lives—outside of work and family—on hobbies. It’s no surprise then that across the US, Canada, EU, UK, and Australia, there are an estimated 420,000 hobby businesses. These recreation, sports, and social clubs:
Employ approximately 2.8 million people
Generate more than $168 billion in annual revenue
This led to the creation of Hobbylisters in 2025—the world’s first marketing, e-commerce, and SaaS solution built specifically for the hobby industry.
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Hobbylisters was built to help hobby businesses market and sell their events and excursions online.
Our Mission:
To empower hobby instructors and businesses worldwide to monetize, promote, market, and manage their hobby events online.
Excursions and workshops
Running workshops or (holiday) excursions? You need a constant flow of fresh customers. Hobbylisters is the marketing and booking tool built to make that happen. From making bonbons to buggy riding, hobbylisters.com Â
Hobby businesses
Running weekly sports events with multiple instructors? Hobbylisters helps you attract new customers, streamline your planning, and offer hassle-free subscriptions. From karate classes to tennis lessons, hobbylisters.com
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Long term courses
Running long-term courses? Make sure every class is booked, your schedule runs smoothly, and bookings are handled without a hitch. From courses in photography to snowboard clinics hobbylisters.com. Â
